A Fashion Designer’s

Guide to Profitable Craft Show Sales 

Image via Pexels

Craft and vendor shows offer fashion designers a chance to showcase their work and connect with customers in a direct, engaging way. Success depends on thoughtful preparation, from display setup to pricing strategies. A strong presence can attract buyers and create lasting brand recognition. With the right approach, these events can become valuable opportunities for business growth. 

Pick the Right Show for Your Brand 

Not every craft or vendor show will be a good fit for your fashion business. Research events that attract customers interested in handmade, unique, or designer clothing and accessories. Check past vendor lists and attendance records to ensure the event draws a crowd willing to spend. Consider the cost of booth space, marketing efforts by the organizers, and competition from other fashion sellers. Choosing a show during Portland Fashion Week that aligns with your style and target audience increases the likelihood of strong sales. 

Consider Registering Your Business as an LLC 

If you plan to sell at multiple events, registering your fashion business as an LLC can offer legal and financial benefits. An LLC provides liability protection, meaning your personal assets are separate from business debts. It also offers tax advantages, reduced paperwork, and operational flexibility. Since state regulations vary, check the requirements for forming an LLC in Oregon through ZenBusiness or in your location. Using a formation service can simplify the process and save you from costly legal fees. 

Create an Eye-Catching Display 

Your booth setup should make a strong first impression and reflect your brand’s aesthetic. Use mannequins, racks, and well-organized tables to display your clothing or accessories in a visually appealing way. Ensure adequate lighting and use vertical space to maximize visibility from a distance. Include branded signage and a professional-looking banner to enhance recognition. A well-designed display invites customers to stop and browse, increasing your chances of making sales. 

Enhance Presentation with Thoughtful Packaging 

Attractive packaging can make your products more appealing and memorable to customers. Use branded bags, tissue paper, or boxes that reflect your brand identity and add a high-end touch. Consider eco-friendly packaging like those from EcoPackables to appeal to environmentally conscious shoppers. Adding small touches like thank-you notes or care instructions encourages repeat business. Thoughtful packaging enhances the overall shopping experience and sets you apart from competitors. 

Set Prices That Attract Buyers and Ensure Profit 

Pricing should balance affordability with the value of your craftsmanship and materials. Research competitor pricing at similar shows to gauge what customers are willing to pay. Factor in costs for materials, production time, booth fees, and profit margins to set fair yet profitable prices. Offer a mix of price points, such as affordable accessories alongside higher-priced clothing pieces, to appeal to different budgets. Clear and visible pricing helps customers make quick decisions, leading to more sales. 

Keep Your Inventory Well-Organized 

Proper inventory management ensures you don’t run out of popular items or overstock slow-moving products. Categorize and track your items before the event to make setup and restocking easier. Bring extra inventory, but avoid cluttering your booth with too many options at once. Use an inventory checklist to monitor what sells best and adjust your future stock accordingly. Keeping everything organized prevents lost sales and makes checkout smoother. 

Accept Multiple Forms of Payment 

Customers expect flexible payment options, so be prepared to accept more than just cash. A mobile card reader linked to your phone or tablet allows you to process debit and credit card payments securely. Consider using mobile payment apps that enable quick transactions without needing physical cash. Ensure you have a reliable internet connection or an offline payment option in case of technical issues. Offering multiple payment methods increases the chances of completing sales. 

Keep Accurate Sales and Tax Records 

Tracking your sales is essential for financial planning and tax preparation. Use a digital or manual log to record each sale, including item descriptions, prices, and payment methods. Store receipts or invoices for bookkeeping and potential tax deductions. Separate your business income from personal finances to simplify tax reporting. Keeping detailed records ensures compliance with tax laws and helps you assess your business’s performance over time. 

Selling at craft and vendor shows requires a combination of organization, customer engagement, and strategic planning. A polished presentation and smooth operations can lead to higher sales and repeat customers. Staying adaptable and refining selling techniques will help maximize each event’s potential. With careful planning, designers can turn vendor shows into a reliable source of income and brand expansion. 
 
​​Join us September 15-21, 2025, at Portland Fashion Week to experience seven sustainable nights of fashion, art, culture, innovation, and sustainability!